Thursday, April 23, 2009

The restaurant's deadliest sins

You could write tomes about the stupid, stupid, stupid stunts restaurateurs pull to antagonize their patrons. But if you really want to research that multi-volume work, you need to take a trip to a place with a tourist economy, like the New Jersey seashore.

In a free enterprise system, competition trumps all. If your restaurant sucks, it won't last. In a tourist economy the free enterprise system means nothing. If you build it, they come. Smart people don't go back to bad restaurants. But we're all keen to fall victim to a bad restaurant at least once. In a tourist economy, you just need to con enough hapless vacationers to patronize your craphole once to keep it in the black.

Thanks to this convenient flouting of the food biz bible, tourist destinations are dotted with crappy, sub-par, mediocre, swill-shilling feeding troughs that would have been run out of town on a rail after five minutes in a market with bona fide restaurant competition.

Before my Jersey Shore booster club readers get their knickers in knots, let me assure you that I am not for one minute suggesting that the beach is without good restaurants. Of course we have good restaurants! The point of this screed is that the upside-down economics of the tourist economy spawns more restaurant buggeries than a proper, year-round economy.

So that's the setup, dear reader. In later installments, we'll outline the offenses committed by these pseudo-gourmet establishments of doom, one by one.

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